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For an industry of their choice, students will analyze the industry based on the following items. The choice of industry must be approved by the instructor.
o Internal Rivalry within the industry
o Potential Entrants into the industry
o Suppliers’ Market Power
o Buyers’ Market Power
o Substitutes and Complements
The format of the research paper is consultant’s report. All reference must be cited. An executive summary must be included in the paper.