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This is a strategic market analysis report on a company’s entry into the Europea

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This is a strategic market analysis report on a company’s entry into the European and US markets. Members of our group have completed the pre-presentation and powerpoint. The requirements for this assignment will be written below and will need to be strictly read and adhered to by you.
1. I need two documents in total, a personal written report on the content of our presentation (6000 words) and a self-reflection (2000 words).
For the personal report, please make sure you follow the main points in the powerpoint and you need to give more details as to why we have chosen these as our outcome arguments out of a wide range of data and literature. These need to be written and critically discussed in detail strictly in accordance with what you have presented in the powerpoint.
3. The main argument of our group is that it is believed that the business would have an advantage in entering the European market rather than the US market, so in your individual report you will need to argue for this result through a range of academic means and ensure that it is sound and credible.
4. I will add all the data and literature etc. used in the production of the slides in an attachment for you to review.
5. For the six challenges presented in the content, you are expected to provide corresponding solutions and rationalised answers in your personal report.
6. The personal report needs to be and must be written in the third person, no first person such as I, we, etc. can appear in the essay. (I have confirmed this with the supervisor so please adhere to it).
7. For the personal reflections, please present a logical completion and always follow the requirements of the handbook.
8.In your personal reflective report, please use the first person and use adequate models of reflection and critical thinking.
This is a very important task, please take it seriously and I will provide enough information to help and let’s face him together.
HERE IS company introduction
This Scottish Tartan company are the first BCorp Certified Textiles/Fashion Company in Scotland and weaving mill in the UK. They aim to inspire wider audiences to invest in less and love, wear and repurpose more and as such are seeking to develop their international markets with a focus on B to C models via specific products on offer. They would like help with identifying initiatives and ideas on how to expand our reach in the eco-conscious States of America & Europe and a clear plan for international strategic market growth and how this can be delivered.
“They would like help with identifying initiatives and ideas on how to expand our reach in the eco-conscious States of America & Europe and a clear plan for international strategic market growth and how this can be delivered.
Challenge Our key challenges are:
1. Identifying and evaluating social commerce-based routes/channels to reach these customers
2. Validating social commerce content and styles that results in conversion and action
3. Content format that stands out from the crowd, the volume of green washing is relentless, how do we make the most of our USP’s to rise above this and in what format do we convey, this would include film, photography, live content etc
4. Encouraging our customers to unlearn fashion as we know it, vanity sizing, oil labels (highly flammable should be a clue), the volume of waste in 99% forms of all fashion creation whether fast fashion or a eco conscious ‘luxury brand’, introducing multi-size design that does not compromise on fit aesthetic, introducing dramatic multi styling options – thinking outside the box i.e. wearing your outer garment up-side down, we want customers to 100% focus on fabric first and foremost, invest in a kind quality fabric – it will last forever, when made to a zero waste design it can be anything in the future!
5. Understanding what would be other essential forms of marketing, to bolster the social movement, traditional press, tv, and so on.
6. We want to not follow the trend in anyway that has caused the fashion world to cause so much harm, we are anti sex sells, we are anti influencers paid to promote something they don’t care about, we are anti fantasy imagery – we make real clothes for real people to do real things. ”
Please be sure to use some of the information I have provided in order to ensure that the report is sound.

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