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On successful completion of this assessment, students should be able to:
prepare a summary of a business idea clearly indicating the business purpose, consumer need, and potential for profitability;
demonstrate persuasive ability to create stakeholder interest; and
include pertinent information about the target market, and the potential for business growth in a succinct but inclusive statement.
All students will present the opportunity they have researched in units 4 and 6. This will include the business idea, how it fulfills a need for consumers, demographic and psychographic information of the target markets, the viability of the business from a social and financial point of view, and the growth potential of the business.
Prepare a paper that will be your scriipt for your pitch and. Each paper should include an introduction and conclusion explaining the product or service and the decisions you made to include items within the scriipt., should be 2-3 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size . The paper should follow the APA guidelines for format and citation. In your assignment you should:
Identify the problem the venture will address and its scope.
Support claims about the problem with appropriate sources, including at least three academic sources such as books, juried articles found in the YU library.
Demonstrate the validity of the idea and identify what makes this a true opportunity.
The Business Plan Case Analysis will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
Activity/Competencies Demonstrated % of Final Grade
Content: Students are expected to demonstrate competency in regard to critical thinking, communication (spelling and grammar), and APA formatting in their response to the following learning outcomes
a. Construct a succinct statement indicating the product or service and its purpose /15
b. Identifies the consumer need /15
c. Statement includes demographic and psychographic information /15
d. Indicates the target market(s) /15
e. identifies business viability from social and financial perspective /15
f. Provides convincing evidence of the potential for business growth /15
g. Demonstrate good organization, including a strong introduction and conclusion /10