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Your document should consist of two parts. The first one is the descriiptive information about your company.
Specifically, please include the following information about your company.
Sector/industry, Financial information (assets, revenue, profit), Recent stock performance, and Competitors. The second part, arguably more important part, is your own analysis of the company. For instance, you may wish to use insights from a resource-based view framework, discuss the company’s business- and corporate-level strategy, as well as include recent news about your company. The primary determinant of your grade will be your intellectual ability to apply topics covered throughout the semester to the firm that you choose that including the firm’s vision & mission, business-level strategy, several types of corporate strategies, and a discussion of how the firm’s top managers and board members may have shaped chosen strategies. All claims must be supported with evidence, which can come from academic sources and/or credible popular press accounts.