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Based on the textbook chapters,
1. Explain how the internet and social media have changed the rules of Marketing AND PR. What were the “old rules” and what are the new rules? Provide 3 examples relevant to you as a consumer (and seller or content provider).
2. What questions does the author tell you to ask yourself (if you were in charge of marketing) to determine if the “new rules” are right for you? Who should use the old rules?
3. Chapter 3 discusses how American Airlines use social networking to engage their customers directly. How do they do it? And what benefits do companies like American Airlines enjoy when they use real-time social networking?
Refer to specific excerpts from this week’s chapters and link in your narrative to demonstrate understanding of the topics and to support your responses.
Review our Writing Rubric for Ideas and Content standards, Support and Citation, Organization and Coherence, and Mechanics requirements, APA format, 2-3 pages excluding Cover page and References page.
Number your responses and/or use proper 1st or 2nd level APA Headings to indicate where your answer to each of the 3 items start and end. Make sure to respond to any follow up questions within each item. Failure to number your responses or use appropriate headings will show deficiency in Organization and Coherence (one of the 4 rubric categories) and will result in points deductions.
Scott, D. M. (2022). The New Rules of Marketing and PR (8th Edition). Wiley Professional Development (P&T). https://bakeru-bookshelf.vitalsource.com/books/9781119854296